We love cycling and bikes of all kinds— from road, mountain, and gravel to commuting. We are passionate about this, and also believe that when 99.8% of the transportation system is for cars, that isn't "sharing the road" and it isn't freedom. But this will change. The glory days of cycling are ahead of us—because kids on striders, grannies on e-bikes, and racers in pelotons all know that cycling is freedom and that cycling is life.